{"id":2742,"date":"2019-10-02T04:48:00","date_gmt":"2019-10-02T04:48:00","guid":{"rendered":"https:\/\/azoora.com\/blog\/?p=2742"},"modified":"2019-11-07T08:33:29","modified_gmt":"2019-11-07T08:33:29","slug":"how-clients-ruin-their-own-mobile-app-projects","status":"publish","type":"post","link":"https:\/\/azoora.com\/blog\/business\/how-clients-ruin-their-own-mobile-app-projects\/","title":{"rendered":"How Clients Ruin Their Own Mobile App Projects"},"content":{"rendered":"\n<p>Establishing and maintaining good client relationships is probably one of the most fundamental issues when building a strong and lasting business. Partnership and transparency both are very important factors in a technological environment such as mobile app development.<\/p>\n\n\n\n<p><em>But the truth is, some clients make it arduous to work on their ideas.<\/em><\/p>\n\n\n\n<p>Not only they make your life more challenging, they also unknowingly ruin their own projects.<\/p>\n\n\n\n<p>Here\u2019s the top 6 clients\u2019 characteristics that are bound to bring self-destruction and tear down any decent project:<\/p>\n\n\n\n<h3><strong>1. They Know&nbsp;<\/strong>IT All<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-attachment-id=\"2744\" data-permalink=\"https:\/\/azoora.com\/blog\/business\/how-clients-ruin-their-own-mobile-app-projects\/attachment\/they-know-better\/#main\" data-orig-file=\"https:\/\/azoora.com\/blog\/wp-content\/uploads\/2019\/09\/they-know-better.png\" data-orig-size=\"1000,666\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"they-know-better\" data-image-description=\"\" data-medium-file=\"https:\/\/azoora.com\/blog\/wp-content\/uploads\/2019\/09\/they-know-better-300x200.png\" data-large-file=\"https:\/\/azoora.com\/blog\/wp-content\/uploads\/2019\/09\/they-know-better.png\" loading=\"lazy\" width=\"1000\" height=\"666\" src=\"https:\/\/azoora.com\/blog\/wp-content\/uploads\/2019\/09\/they-know-better.png\" alt=\"\" class=\"wp-image-2744\" srcset=\"https:\/\/azoora.com\/blog\/wp-content\/uploads\/2019\/09\/they-know-better.png 1000w, https:\/\/azoora.com\/blog\/wp-content\/uploads\/2019\/09\/they-know-better-300x200.png 300w, https:\/\/azoora.com\/blog\/wp-content\/uploads\/2019\/09\/they-know-better-768x511.png 768w, https:\/\/azoora.com\/blog\/wp-content\/uploads\/2019\/09\/they-know-better-720x480.png 720w, https:\/\/azoora.com\/blog\/wp-content\/uploads\/2019\/09\/they-know-better-580x386.png 580w, https:\/\/azoora.com\/blog\/wp-content\/uploads\/2019\/09\/they-know-better-320x213.png 320w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>Design, coding, mutual funds, aerospace engineering, molecular biology\u2026 these clients just know it all.<\/p>\n\n\n\n<p>If you offer professional services, you know our pain. We spent years in an industry, do countless courses and workshops, stay up with the latest trends, and learn from the best. We know what works and what doesn\u2019t, because we\u2019ve been there, we\u2019ve done that. We have tons of professional experience working with other people and companies, and we know how to deliver results.<\/p>\n\n\n\n<p>And it\u2019s all for naught when he appears: A client that has a \u201cgut feeling\u201d about his project.<\/p>\n\n\n\n<p>He just doesn\u2019t want to listen. He doesn\u2019t listen to your feedback and he doesn\u2019t listen to common sense.<\/p>\n\n\n\n<p>Design guidelines and principles? Redundant. Following coding conventions? Forget it. He just knows better.<\/p>\n\n\n\n<h3><strong>2. They Are Like Freddy&nbsp;Mercury<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-attachment-id=\"2746\" data-permalink=\"https:\/\/azoora.com\/blog\/business\/how-clients-ruin-their-own-mobile-app-projects\/attachment\/they-are-like-freddy-mercury\/#main\" data-orig-file=\"https:\/\/azoora.com\/blog\/wp-content\/uploads\/2019\/09\/they-are-like-freddy-mercury.png\" data-orig-size=\"1000,666\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"they-are-like-freddy-mercury\" data-image-description=\"\" data-medium-file=\"https:\/\/azoora.com\/blog\/wp-content\/uploads\/2019\/09\/they-are-like-freddy-mercury-300x200.png\" data-large-file=\"https:\/\/azoora.com\/blog\/wp-content\/uploads\/2019\/09\/they-are-like-freddy-mercury.png\" loading=\"lazy\" width=\"1000\" height=\"666\" src=\"https:\/\/azoora.com\/blog\/wp-content\/uploads\/2019\/09\/they-are-like-freddy-mercury.png\" alt=\"\" class=\"wp-image-2746\" srcset=\"https:\/\/azoora.com\/blog\/wp-content\/uploads\/2019\/09\/they-are-like-freddy-mercury.png 1000w, https:\/\/azoora.com\/blog\/wp-content\/uploads\/2019\/09\/they-are-like-freddy-mercury-300x200.png 300w, https:\/\/azoora.com\/blog\/wp-content\/uploads\/2019\/09\/they-are-like-freddy-mercury-768x511.png 768w, https:\/\/azoora.com\/blog\/wp-content\/uploads\/2019\/09\/they-are-like-freddy-mercury-720x480.png 720w, https:\/\/azoora.com\/blog\/wp-content\/uploads\/2019\/09\/they-are-like-freddy-mercury-580x386.png 580w, https:\/\/azoora.com\/blog\/wp-content\/uploads\/2019\/09\/they-are-like-freddy-mercury-320x213.png 320w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>They want to have it best, fast and cheap.<\/p>\n\n\n\n<p>They want another Uber or Airbnb \u2014 a high-quality app with multiple features. But they want it three months from now and it shouldn\u2019t cost too much.<\/p>\n\n\n\n<h3><strong>3. They Put Their Princess In A Tower &amp; Guard It With A&nbsp;Dragon<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-attachment-id=\"2743\" data-permalink=\"https:\/\/azoora.com\/blog\/business\/how-clients-ruin-their-own-mobile-app-projects\/attachment\/they-put-their-princess-in-a-tower-and-guard-it-with-a-dragon\/#main\" data-orig-file=\"https:\/\/azoora.com\/blog\/wp-content\/uploads\/2019\/09\/they-put-their-princess-in-a-tower-and-guard-it-with-a-dragon.png\" data-orig-size=\"1000,666\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"they-put-their-princess-in-a-tower-and-guard-it-with-a-dragon\" data-image-description=\"\" data-medium-file=\"https:\/\/azoora.com\/blog\/wp-content\/uploads\/2019\/09\/they-put-their-princess-in-a-tower-and-guard-it-with-a-dragon-300x200.png\" data-large-file=\"https:\/\/azoora.com\/blog\/wp-content\/uploads\/2019\/09\/they-put-their-princess-in-a-tower-and-guard-it-with-a-dragon.png\" loading=\"lazy\" width=\"1000\" height=\"666\" src=\"https:\/\/azoora.com\/blog\/wp-content\/uploads\/2019\/09\/they-put-their-princess-in-a-tower-and-guard-it-with-a-dragon.png\" alt=\"\" class=\"wp-image-2743\" srcset=\"https:\/\/azoora.com\/blog\/wp-content\/uploads\/2019\/09\/they-put-their-princess-in-a-tower-and-guard-it-with-a-dragon.png 1000w, https:\/\/azoora.com\/blog\/wp-content\/uploads\/2019\/09\/they-put-their-princess-in-a-tower-and-guard-it-with-a-dragon-300x200.png 300w, https:\/\/azoora.com\/blog\/wp-content\/uploads\/2019\/09\/they-put-their-princess-in-a-tower-and-guard-it-with-a-dragon-768x511.png 768w, https:\/\/azoora.com\/blog\/wp-content\/uploads\/2019\/09\/they-put-their-princess-in-a-tower-and-guard-it-with-a-dragon-720x480.png 720w, https:\/\/azoora.com\/blog\/wp-content\/uploads\/2019\/09\/they-put-their-princess-in-a-tower-and-guard-it-with-a-dragon-580x386.png 580w, https:\/\/azoora.com\/blog\/wp-content\/uploads\/2019\/09\/they-put-their-princess-in-a-tower-and-guard-it-with-a-dragon-320x213.png 320w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>Their business is like a princess from a fairytale that gets locked up in a tower. They\u2019re reluctant to share any information about their business and provide necessary domain knowledge.<\/p>\n\n\n\n<p>They\u2019re secretive about what they do, even though you need this information to perform your job. When you ask questions, you only get vague replies that can\u2019t get you anywhere.<\/p>\n\n\n\n<p>Also, forget about transparency and building trust. You\u2019re their contractor, not a business and technological partner.<\/p>\n\n\n\n<p>Here\u2019s a spoiler to this tale: There is no happy ending.<\/p>\n\n\n\n<h3><strong>4. \u201cI don\u2019t need marketing. I\u2019m building something users will&nbsp;LOVE\u201d<\/strong><\/h3>\n\n\n\n<p>They think they have a great idea. They put all their effort into developing and releasing the app, but totally ignore marketing activities that would help the app get discovered. There is no campaign, no strategy, no promotional materials. They don\u2019t generate any buzz and excitement about the app.<\/p>\n\n\n\n<p>They launch their product and they hear crickets chirp.<\/p>\n\n\n\n<h3><strong>5. They don\u2019t let the bride choose her wedding&nbsp;dress<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-attachment-id=\"2747\" data-permalink=\"https:\/\/azoora.com\/blog\/business\/how-clients-ruin-their-own-mobile-app-projects\/attachment\/i-dont-need-marketing-im-building-something-users-will-love\/#main\" data-orig-file=\"https:\/\/azoora.com\/blog\/wp-content\/uploads\/2019\/09\/i-dont-need-marketing.-im-building-something-users-will-love.png\" data-orig-size=\"1000,666\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"i-dont-need-marketing.-im-building-something-users-will-love\" data-image-description=\"\" data-medium-file=\"https:\/\/azoora.com\/blog\/wp-content\/uploads\/2019\/09\/i-dont-need-marketing.-im-building-something-users-will-love-300x200.png\" data-large-file=\"https:\/\/azoora.com\/blog\/wp-content\/uploads\/2019\/09\/i-dont-need-marketing.-im-building-something-users-will-love.png\" loading=\"lazy\" width=\"1000\" height=\"666\" src=\"https:\/\/azoora.com\/blog\/wp-content\/uploads\/2019\/09\/i-dont-need-marketing.-im-building-something-users-will-love.png\" alt=\"\" class=\"wp-image-2747\" srcset=\"https:\/\/azoora.com\/blog\/wp-content\/uploads\/2019\/09\/i-dont-need-marketing.-im-building-something-users-will-love.png 1000w, https:\/\/azoora.com\/blog\/wp-content\/uploads\/2019\/09\/i-dont-need-marketing.-im-building-something-users-will-love-300x200.png 300w, https:\/\/azoora.com\/blog\/wp-content\/uploads\/2019\/09\/i-dont-need-marketing.-im-building-something-users-will-love-768x511.png 768w, https:\/\/azoora.com\/blog\/wp-content\/uploads\/2019\/09\/i-dont-need-marketing.-im-building-something-users-will-love-720x480.png 720w, https:\/\/azoora.com\/blog\/wp-content\/uploads\/2019\/09\/i-dont-need-marketing.-im-building-something-users-will-love-580x386.png 580w, https:\/\/azoora.com\/blog\/wp-content\/uploads\/2019\/09\/i-dont-need-marketing.-im-building-something-users-will-love-320x213.png 320w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>Ignoring beta tests and user feedback is like buying a wedding dress for your fiancee without letting her choose. No sane man would do that \u2014 that\u2019s simply illogical.<\/p>\n\n\n\n<p>The dress wouldn\u2019t probably be her dream dress and it wouldn\u2019t probably fit her if she\u2019s never tried it on before. The exact same rule applies to apps.<\/p>\n\n\n\n<p>You have to let potential customers test the app so that you can tailor it to their needs and eventually give them something they want and desire. And still, people do the wrong thing all the time \u2014 they ignore app users all the way and don\u2019t involve them in the app development.<\/p>\n\n\n\n<p>Sometimes this happens because clients think that the people behind the project know exactly what the users need. But we\u2019re rarely the target market, and we can\u2019t read minds or predict how the users will act.<\/p>\n\n\n\n<p>And basing your app on assumptions that are not tested? It\u2019s like building a car with square wheels without checking if these wheels are going to spin at all.<\/p>\n\n\n\n<h3><strong>6. They Communicate So Bad, Even A Toddler Could Do A Better&nbsp;Job.<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-attachment-id=\"2745\" data-permalink=\"https:\/\/azoora.com\/blog\/business\/how-clients-ruin-their-own-mobile-app-projects\/attachment\/they-communicate-so-bad-even-a-toddler-could-do-a-better-job\/#main\" data-orig-file=\"https:\/\/azoora.com\/blog\/wp-content\/uploads\/2019\/09\/they-communicate-so-bad-even-a-toddler-could-do-a-better-job.png\" data-orig-size=\"1000,666\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"they-communicate-so-bad-even-a-toddler-could-do-a-better-job\" data-image-description=\"\" data-medium-file=\"https:\/\/azoora.com\/blog\/wp-content\/uploads\/2019\/09\/they-communicate-so-bad-even-a-toddler-could-do-a-better-job-300x200.png\" data-large-file=\"https:\/\/azoora.com\/blog\/wp-content\/uploads\/2019\/09\/they-communicate-so-bad-even-a-toddler-could-do-a-better-job.png\" loading=\"lazy\" width=\"1000\" height=\"666\" src=\"https:\/\/azoora.com\/blog\/wp-content\/uploads\/2019\/09\/they-communicate-so-bad-even-a-toddler-could-do-a-better-job.png\" alt=\"\" class=\"wp-image-2745\" srcset=\"https:\/\/azoora.com\/blog\/wp-content\/uploads\/2019\/09\/they-communicate-so-bad-even-a-toddler-could-do-a-better-job.png 1000w, https:\/\/azoora.com\/blog\/wp-content\/uploads\/2019\/09\/they-communicate-so-bad-even-a-toddler-could-do-a-better-job-300x200.png 300w, https:\/\/azoora.com\/blog\/wp-content\/uploads\/2019\/09\/they-communicate-so-bad-even-a-toddler-could-do-a-better-job-768x511.png 768w, https:\/\/azoora.com\/blog\/wp-content\/uploads\/2019\/09\/they-communicate-so-bad-even-a-toddler-could-do-a-better-job-720x480.png 720w, https:\/\/azoora.com\/blog\/wp-content\/uploads\/2019\/09\/they-communicate-so-bad-even-a-toddler-could-do-a-better-job-580x386.png 580w, https:\/\/azoora.com\/blog\/wp-content\/uploads\/2019\/09\/they-communicate-so-bad-even-a-toddler-could-do-a-better-job-320x213.png 320w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>The headline is ironic and humorous, but there\u2019s no fun when communication with a client is broken. Any successful project starts with effective communication on both ends. Please don\u2019t be one of the people who seem to be disengaged and unresponsive about their own project. Help us &amp; help yourself and don\u2019t take forever to reply. Try to be clear about your objectives and inform us about everything that can impact our work, such as a planned demo with an investor.<\/p>\n\n\n\n<p>Also, make sure you don\u2019t create communication chaos. Too many people involved in the decision-making and no filtering of information that is passed to the development team can be harmful too.<\/p>\n\n\n\n<p><em><strong>Note<\/strong>: This post is not about any specific person or company. We wanted to bring light to the subject in an amusing way. We hope you have found this article both funny and insightful.&nbsp;If it\u2019s personally relevant to you, please take the hint<\/em>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Establishing and maintaining good client relationships is probably one of the most fundamental issues when building a strong and lasting business. Partnership and transparency both are very important factors in a technological environment such as mobile app development. But the truth is, some clients make it arduous to work on their ideas. Not only they [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2748,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false},"categories":[102,3,5,10],"tags":[103,79,141,112],"jetpack_featured_media_url":"https:\/\/azoora.com\/blog\/wp-content\/uploads\/2019\/09\/Clients-Ruin-Their-Own-Mobile-App-Projects.png","jetpack_publicize_connections":[],"jetpack_shortlink":"https:\/\/wp.me\/p7FQPL-Ie","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/azoora.com\/blog\/wp-json\/wp\/v2\/posts\/2742"}],"collection":[{"href":"https:\/\/azoora.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/azoora.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/azoora.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/azoora.com\/blog\/wp-json\/wp\/v2\/comments?post=2742"}],"version-history":[{"count":2,"href":"https:\/\/azoora.com\/blog\/wp-json\/wp\/v2\/posts\/2742\/revisions"}],"predecessor-version":[{"id":3032,"href":"https:\/\/azoora.com\/blog\/wp-json\/wp\/v2\/posts\/2742\/revisions\/3032"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/azoora.com\/blog\/wp-json\/wp\/v2\/media\/2748"}],"wp:attachment":[{"href":"https:\/\/azoora.com\/blog\/wp-json\/wp\/v2\/media?parent=2742"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/azoora.com\/blog\/wp-json\/wp\/v2\/categories?post=2742"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/azoora.com\/blog\/wp-json\/wp\/v2\/tags?post=2742"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}