Description<\/strong>: Download this complete guide to build, measure, and scale an employee advocacy program at your organization.<\/p><\/blockquote>\n\n\n\nAs you can see, the description elaborates on the learning benefit and the added value of downloading the ebook.<\/p>\n\n\n\n
6. Don\u2019t use too many form fields<\/h3>\n\n\n\n
If your click-through rates are high (meaning, the ad is visually compelling and the messaging resonates with readers) but your form completions are significantly low, it could be that you have too many form fields.<\/p>\n\n\n\n
The lesson learned: less is more<\/strong>.<\/p>\n\n\n\nEven if your marketing team is hungry for more lead data, having more than 4 form fields can overwhelm members and result in fewer conversions.<\/p>\n\n\n\n
In this case, listen to LinkedIn\u2019s recommendations and stay within the boundaries of 3 to 4 fields because obtaining less contact information is better than having fewer leads in your database.<\/p>\n\n\n\n
7. Avoid fields that require manual input<\/h3>\n\n\n\n
You know this \u2013 the power of LinkedIn Lead Gen Forms lies in their auto-completion feature. Requesting people to manually type in their information will take away from the time-saving goodness.<\/p>\n\n\n\n
To be in the safe zone and increase your conversion rates, choose fields that are likely to be listed on a user\u2019s profile \u2013 things like full name, job title, company name, and industry \u2013 and avoid information that\u2019s not listed such as a phone number.<\/p>\n\n\n\n
8. Take advantage of the \u2018Thank You\u2019 screen<\/h3>\n\n\n\n\u201cLead ads reduce traffic to your website.\u201d<\/p><\/blockquote>\n\n\n\n
This argument is partially true. You see, although LinkedIn is encouraging users to stay on its platform by providing in-app form fills, it\u2019s also providing an opportunity for a double conversion.<\/p>\n\n\n\n
How so, you ask?<\/p>\n\n\n\n
As soon as users complete the form and hit the submit button, they\u2019ll be greeted with a final \u201cthank you\u201d message and have the option to hit the \u201cVisit Website\u201d button. By this point, you\u2019ll already have their contact information so what you can do is prompt further learning \u2013 or better yet, a second conversion.<\/p>\n\n\n\n
The next education or conversion phase can come in the form of signing up to a webinar, registering to an event, following your page or even downloading a whitepaper.<\/p>\n\n\n\n
As long as the follow-up asset is in line with your prospects\u2019 expectations, they are more likely to be receptive and seek further information about your brand.<\/p>\n\n\n\n
9. Continue Testing your LinkedIn Lead Gen Forms<\/h2>\n\n\n\n
Our lucky last tip \u2013 and this pertains to both the LinkedIn Lead Gen Forms and the ad copy itself \u2013 run as many A\/B tests as you deem fit.<\/p>\n\n\n\n
And trust me, there are countless ways to optimize your campaign results.<\/p>\n\n\n\n
Once you\u2019ve created a campaign, duplicate it and alter one variable at a time \u2013 this can be the messaging, call-to-actions, or creative assets. Run campaigns simultaneously to learn what resonates with your target audience on LinkedIn.<\/p>\n\n\n\n
Here are more best practices from LinkedIn:<\/p>\n\n\n\n
- Include 2-4 ads in each campaign<\/strong>. Campaigns with more ads usually reach more people in your target audience.<\/li>
- Every 1-2 weeks, pause the ad with the lowest engagement<\/strong> and replace it with new creative asset. Over time, this will improve your ad relevance score (based on indicators that LinkedIn members find the ads interesting, such as clicks, comments, and shares), which will help you win more bids.<\/li>
- Use Direct Sponsored Content<\/strong> to test different ad creatives and targeting combinations. This ad type is only shown to the campaign target audience, never on your LinkedIn Page.<\/li><\/ul>\n\n\n\n
While there\u2019s no secret recipe, the key is to test frequently using variations of your ads; then see what works best and do more of the same.<\/p>\n","protected":false},"excerpt":{"rendered":"
Last week we published a piece on\u00a0Lead Ads\u00a0and why B2B marketers should harness them into their campaign strategy. This time, we\u2019re zooming in on LinkedIn Lead Gen Forms, which unlike their predecessor, take a mobile-first approach to help marketers capture more quality leads using pre-filled forms. Although LinkedIn has released this format back in 2017, […]<\/p>\n","protected":false},"author":2,"featured_media":2923,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false},"categories":[3,62],"tags":[79,152,153,110],"jetpack_featured_media_url":"https:\/\/azoora.com\/blog\/wp-content\/uploads\/2019\/09\/linkedin-sales-navigator-403993-unsplash.jpg","jetpack_publicize_connections":[],"jetpack_shortlink":"https:\/\/wp.me\/p7FQPL-L8","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/azoora.com\/blog\/wp-json\/wp\/v2\/posts\/2922"}],"collection":[{"href":"https:\/\/azoora.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/azoora.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/azoora.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/azoora.com\/blog\/wp-json\/wp\/v2\/comments?post=2922"}],"version-history":[{"count":1,"href":"https:\/\/azoora.com\/blog\/wp-json\/wp\/v2\/posts\/2922\/revisions"}],"predecessor-version":[{"id":2927,"href":"https:\/\/azoora.com\/blog\/wp-json\/wp\/v2\/posts\/2922\/revisions\/2927"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/azoora.com\/blog\/wp-json\/wp\/v2\/media\/2923"}],"wp:attachment":[{"href":"https:\/\/azoora.com\/blog\/wp-json\/wp\/v2\/media?parent=2922"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/azoora.com\/blog\/wp-json\/wp\/v2\/categories?post=2922"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/azoora.com\/blog\/wp-json\/wp\/v2\/tags?post=2922"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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