{"id":3617,"date":"2020-01-08T04:22:00","date_gmt":"2020-01-08T04:22:00","guid":{"rendered":"https:\/\/azoora.com\/blog\/?p=3617"},"modified":"2020-01-14T05:49:20","modified_gmt":"2020-01-14T05:49:20","slug":"top-11-graphic-design-tips-for-non-designers","status":"publish","type":"post","link":"https:\/\/azoora.com\/blog\/design\/top-11-graphic-design-tips-for-non-designers\/","title":{"rendered":"Top 11 Graphic Design Tips For Non-Designers"},"content":{"rendered":"\n

Graphic design<\/strong> can seem like a daunting task considering the sheer volume of techniques and software to use. When it comes to professional software such as Adobe Illustrator<\/strong> or Photoshop<\/strong>, what seemed like a fun creative project can quickly turn into a dreaded task that has to be done. Fortunately, with the evergrowing use of technology, more and more software is released to help with graphic design from experienced designers to inexperienced.<\/p>\n\n\n\n

If you\u2019re designing images for blog posts, social media or online ads, you don\u2019t need a degree in graphic design. You just need to wrap your head around some best practices.<\/p>\n\n\n\n

In this post, we\u2019ve put together top 11 graphic design tips that all non-designers need to know. If you follow them, you\u2019ll be well on your way to producing awesome graphics for all of your needs.<\/p>\n\n\n\n

Graphic design is a talent. But to learn the skills, it\u2019s not necessary to spend years in school. With a little creativity and by following our tips, you can master the art of design. <\/p>\n\n\n\n

So, let\u2019s move forward into the top 11 graphic design tips that will help you approach your work in ways you have never before.<\/p>\n\n\n\n

01. Know your objective<\/strong><\/h3>\n\n\n\n

Every project starts with an objective. Before starting your design project, the first thing you need to know is why you are creating a particular design. What objective do you want to achieve with that design? <\/p>\n\n\n\n

Let\u2019s say you want to create graphics for a social media post. Before designing anything, you need to figure out the purpose of it. Is it for engagement, branding, or for increasing sales? For each of these possibilities, the design would need to be different. <\/p>\n\n\n\n

Having clarity in the objective behind a design will help you come up with the best and the most appropriate one.<\/p>\n\n\n\n

02. Colors<\/strong><\/h3>\n\n\n\n

In graphic design, colors play a crucial role. They have the power to make or break a design, set a mood, or even influence the perception and emotions of the audience. <\/p>\n\n\n\n

No doubt, creating a perfect color palette comes with experience, but that doesn\u2019t mean you cannot choose the right color. As compared to experienced designers, you just have to do a little bit of hard work. You need to read and understand color psychology. Every color has its own meaning. <\/p>\n\n\n\n

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For example, the red color denotes passion, energy, and determination. The blue color signifies trust, professionalism, and security. The meanings of colors vary from culture to culture. <\/p>\n\n\n\n

Therefore, if you are designing for a specific audience or country, know the meaning behind the colors you choose for your project.<\/p>\n\n\n\n

03. Text<\/strong><\/h3>\n\n\n\n

Don\u2019t get confused with typography. We will get into that at our next point. Text is a series of words, while typography is the visual component of the written words.<\/p>\n\n\n\n

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Now that you know the basic difference between the two, let\u2019s get into the importance of the text. The text used in graphic designs can be very powerful, and the best way to use them is not to make them appear cluttered or confusing to your target audience. Try to limit your text in one or two lines. Due to an increase in mobile users, most of the text is viewed on mobile devices.<\/p>\n\n\n\n

Therefore, the font size you choose should be easily readable on all devices. Apart from font size, the readability of the text depends on the colors as well. It is good to use a dark-colored font with a light background and vice-versa.<\/p>\n\n\n\n

04. Typography<\/strong><\/h3>\n\n\n\n

Typography is an art in itself. Choosing typography that matches with an image can be quite challenging, but if done correctly, it can bring the graphics to life. <\/p>\n\n\n\n

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Before finalizing the typography, make sure it matches with your brand personality. Today, there are thousands of fonts available.<\/p>\n\n\n\n

Choosing the number of fonts totally depends on you. Although there is no hard and fast rule to use a specific number of fonts, being a non-designer, we would suggest you not to use more than two fonts in a design.<\/p>\n\n\n\n

05. Contrast<\/strong><\/h3>\n\n\n\n

Contrast is one of the design elements that are either overlooked or not used in its utmost capability. In graphic design, when someone introduces contrast, most of the people relate it to the color contrast. Well, there is nothing wrong with thinking this way, but creating contrast through colors is just one of the possible ways. <\/p>\n\n\n\n

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Apart from colors, you can create contrast through size, typography, and shape as well. To make design elements look different from each other, it is important to add good contrast to a design.<\/p>\n\n\n\n

06. White Space<\/strong><\/h3>\n\n\n\n

White space, also known as negative space, is the space between the letters and pictures to create a new image. People usually think that white space only means an empty space with a white background. But the fact is it can be any color, pattern, texture, or even a background image. White space improves text readability and attracts the audience\u2019s attention. <\/p>\n\n\n\n

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FedEx is one of those brands that have perfectly used white or negative space in their logo design. If you look at their logo, you will find an arrow between the letters \u2018E\u2019 and \u2018X\u2019. The arrow symbolizes speed and accuracy. Being a non-designer, it can be quite difficult to use negative space in designs. <\/p>\n\n\n\n

But if you want to add this element in your design, study other designs and keep in mind the message you want to communicate.<\/p>\n\n\n\n

07. Consistency<\/strong><\/h3>\n\n\n\n

Consistency is often the name of the game when seeking to attain sophistication and professionalism. It is used in all areas of design \u2013 from packaging, UX\/UI to branding and advertising. It is important to maintain consistency in your design. <\/p>\n\n\n\n

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For instance, if you have designed call-to-action in a square shape, make sure you use the same style for the rest of the designs or pages. <\/p>\n\n\n\n

Consistency helps the audience to recognize a brand instantly. It also helps in winning the trust of the audience, saves the design process, and keeps the brand alive.<\/p>\n\n\n\n

08. Know your platform<\/strong><\/h3>\n\n\n\n

This is an important part of the design. Every platform is different. The design created for a website, for instance, may not be used in social mediaplatforms. Understanding what works best for each medium in advance will not only benefit the audience visually but will also make things easier for you in the long run. The dimensions for creating designs for ads or websites can be flexible, but when it comes to social media, designers need to stick to certain design norms. <\/p>\n\n\n\n

For example, if you are creating a design for Facebook, you need to follow the following dimensions:<\/p>\n\n\n\n