{"id":3668,"date":"2019-12-29T06:57:00","date_gmt":"2019-12-29T06:57:00","guid":{"rendered":"https:\/\/azoora.com\/blog\/?p=3668"},"modified":"2020-01-14T07:25:00","modified_gmt":"2020-01-14T07:25:00","slug":"merits-and-demerits-of-running-ads-on-your-blog","status":"publish","type":"post","link":"https:\/\/azoora.com\/blog\/advertisement\/merits-and-demerits-of-running-ads-on-your-blog\/","title":{"rendered":"Merits and Demerits of Running Ads on your Blog"},"content":{"rendered":"\n

Do you run ads on your blog?<\/strong><\/p>\n\n\n\n

Many bloggers do. In fact, people often start\u00a0monetizing their blogs\u00a0this way using an ad network such as Google AdSense<\/strong>. And many large websites are also supported by ads.<\/p>\n\n\n\n

So should you be running ads on your<\/em> blog?<\/p>\n\n\n\n

There\u2019s no easy way to answer that question. So in this post I\u2019ll be taking you through some of the key advantages and disadvantages of running advertising on your blog.<\/p>\n\n\n\n

Merits of running Ads on your blog:<\/h2>\n\n\n\n

01: It\u2019s an Easy Monetization Method to Try<\/h3>\n\n\n\n

One reason many new bloggers turn to ads is it\u2019s a simple monetization method to get started with.<\/p>\n\n\n\n

You don\u2019t need to create a product, launch a service, or even find affiliate products to review.<\/strong> Instead, you just sign up for a network such asGoogle AdSense, Media.net, or Infolinks.<\/p>\n\n\n\n

And once you\u2019re approved (which can take a couple of days), you can start running ads immediately.<\/p>\n\n\n\n

02: You Can Sell Ad Space Privately<\/h3>\n\n\n\n

As well as running ads through networks, you can work directly with companies who want to advertise on your blog.<\/strong><\/p>\n\n\n\n

Dealing with advertisers directly means you can set your own pricing. For example, you might want to charge a flat monthly rate rather than per click or per view.<\/p>\n\n\n\n

You\u2019ll also have a lot more control over the ads you\u2019re displaying on your blog.<\/p>\n\n\n\n

03: You May Get an Idea of What Products Your Readers Like<\/h3>\n\n\n\n

R<\/strong>unning ads can help you gather data on the types of products or services your readers are likely to bu<\/strong>y (and the types they\u2019re not so keen on).<\/p>\n\n\n\n

If you can access the metrics for your ads, you might be able to find out how many people clicked on each ad. If you\u2019re selling ads privately, you might be able to ask the advertisers how many people coming from your site went on to make a purchase.<\/p>\n\n\n\n

04: You Can Make Consistent Income<\/h3>\n\n\n\n

While ads may not make you rich (especially in the early days) you\u2019ll likely find they perform pretty consistently and bring in a steady trickle of income.<\/strong><\/p>\n\n\n\n

If your other monetization ideas revolve around specific launches, or your business has seasonal peaks and troughs, having some consistent income from ads can help you get through the leaner times.<\/p>\n\n\n\n

Demerits of running Ads on your blog: <\/h2>\n\n\n\n

01: You\u2019ll Lose Visitors Who May Have Otherwise Stuck Around<\/h3>\n\n\n\n

One big drawback to ads is they can take potential readers away from your blog. Whenever someone clicks one of your ads, it will take that person away from your site..<\/strong><\/p>\n\n\n\n

It\u2019s tricky to find a way around this. For large sites with a lot of search engine traffic, it isn\u2019t necessarily a problem. But when you\u2019re trying to build an audience from scratch, you don\u2019t want to be sending people to other sites.<\/p>\n\n\n\n

02: Some Readers Will Be Using Ad Blockers<\/h3>\n\n\n\n

Some of your readers won\u2019t see your ads because they\u2019re using ad blockers.<\/p>\n\n\n\n

While this isn\u2019t a huge problem, it does mean you\u2019re missing out on potential revenue.\u00a0<\/strong>And if you have a readership that\u2019s particularly prone to using ad blockers (e.g.\u00a0young, tech-savvy males) then advertising may not be a viable revenue stream for you.<\/p>\n\n\n\n

03: Ads Can Make Your Blog Look Spammy or Unattractive<\/h3>\n\n\n\n

If you\u2019re selling private ads, you\u2019ll have some control over how they look. And you\u2019ll be able to turn down ad banners that are poorly designed or look spammy.<\/p>\n\n\n\n

But when you use an advertising network, you won\u2019t know what will appear on your site until it shows up.<\/strong> And some of them may look pretty bad. But even well-designed ads can still make your site look cluttered and less visually attractive.<\/p>\n\n\n\n

04: Small Blogs Won\u2019t Make Much Money From Ads<\/h3>\n\n\n\n

While huge sites can make a <\/strong>lot <\/em><\/strong>of money through ads, you won\u2019t make much if you only have a handful of daily visitors. <\/strong>You may not even earn enough to cover your hosting costs.<\/p>\n\n\n\n

You may see a lot of new bloggers running ads. But chances are they\u2019re making little (if any) money from them.<\/p>\n\n\n\n

So should you run advertising on your<\/em> blog? Only you can answer that question. And your answer may change as you move through the various stages of your blog\u2019s lifecycle.<\/p>\n\n\n\n

Let us know why you are (or aren\u2019t) running ads. Is it for one of the reasons we talked about in this post? Or is it for another reason?<\/p>\n","protected":false},"excerpt":{"rendered":"

Do you run ads on your blog? Many bloggers do. In fact, people often start\u00a0monetizing their blogs\u00a0this way using an ad network such as Google AdSense. And many large websites are also supported by ads. So should you be running ads on your blog? There\u2019s no easy way to answer that question. So in this post I\u2019ll […]<\/p>\n","protected":false},"author":2,"featured_media":3669,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false},"categories":[74],"tags":[75,198],"jetpack_featured_media_url":"https:\/\/azoora.com\/blog\/wp-content\/uploads\/2020\/01\/Merits-and-Demerits-of-Running-Ads-on-your-Blog.jpg","jetpack_publicize_connections":[],"jetpack_shortlink":"https:\/\/wp.me\/p7FQPL-Xa","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/azoora.com\/blog\/wp-json\/wp\/v2\/posts\/3668"}],"collection":[{"href":"https:\/\/azoora.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/azoora.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/azoora.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/azoora.com\/blog\/wp-json\/wp\/v2\/comments?post=3668"}],"version-history":[{"count":1,"href":"https:\/\/azoora.com\/blog\/wp-json\/wp\/v2\/posts\/3668\/revisions"}],"predecessor-version":[{"id":3670,"href":"https:\/\/azoora.com\/blog\/wp-json\/wp\/v2\/posts\/3668\/revisions\/3670"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/azoora.com\/blog\/wp-json\/wp\/v2\/media\/3669"}],"wp:attachment":[{"href":"https:\/\/azoora.com\/blog\/wp-json\/wp\/v2\/media?parent=3668"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/azoora.com\/blog\/wp-json\/wp\/v2\/categories?post=3668"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/azoora.com\/blog\/wp-json\/wp\/v2\/tags?post=3668"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}