{"id":4349,"date":"2020-04-30T08:25:00","date_gmt":"2020-04-30T08:25:00","guid":{"rendered":"https:\/\/azoora.com\/blog\/?p=4349"},"modified":"2020-05-24T09:19:50","modified_gmt":"2020-05-24T09:19:50","slug":"the-complete-guide-to-linkedin-events","status":"publish","type":"post","link":"https:\/\/azoora.com\/blog\/tutorial\/the-complete-guide-to-linkedin-events\/","title":{"rendered":"The Complete Guide to LinkedIn Events"},"content":{"rendered":"\n

Stating that now is a tough time to be planning events would be a wild understatement. Stay-at-home orders and social distancing guidelines have been adopted nearly everywhere to slow the spread of the COVID-19 virus. But the need to communicate, collaborate, and network persists. <\/p>\n\n\n\n

In a survey of more than a thousand mid-level and senior marketers taken last year, 41% listed live events as \u201c<\/strong>the most critical marketing channel<\/a><\/strong>\u201d for their business objectives<\/strong>. With conventions and conferences on hold, marketers are looking for tools to help them explore digital alternatives.<\/p>\n\n\n\n

We\u2019ve all had to adapt to a new reality, but buying, selling, and\u00a0hiring still needs to happen.\u00a0If you go dark on your audience now there\u2019s no guarantee they\u2019ll be waiting for you when you return<\/strong>.\u00a0<\/p>\n\n\n\n

Whether involved in essential operations or just trying to get through these challenging times, businesses still need to plan and host events. The main difference is that these gatherings take place in online or virtual spaces. LinkedIn, the world\u2019s largest professional network, had no choice but to push out a feature previously in beta \u2013 LinkedIn Events.<\/p>\n\n\n\n

For many businesses, LinkedIn is the busiest hub of activity involving people they most want to reach. How can LinkedIn Events help you connect with them? And why is LinkedIn Events about to become one of the most used features of the platform to connect with business decision makers?<\/p>\n\n\n\n

What are LinkedIn Events?<\/strong><\/h2>\n\n\n\n

LinkedIn Events is Microsoft\u2019s (much anticipated) professional answer to Facebook Events. For Microsoft, it is also serves a second purpose, which is a way to reduce LinkedIn users\u2019 dependence on third-party tools like Meetup to invite their LinkedIn followers to virtual or in-person events.<\/p>\n\n\n\n

If you\u2019ve ever hosted a Facebook event, you should feel right at home with LinkedIn events. When you create a LinkedIn Event<\/a> you become that event\u2019s organizer. As such, you can specify the details of the event and invite attendees. LinkedIn Events can be private or open to anyone. With your permission, attendees can send out event invites to their own LinkedIn connections<\/strong>. Attendees can connect and converse with each other in the event feed. This engagement channel can potentially be an invaluable tool in networking and community-building.<\/p>\n\n\n\n

What LinkedIn Events does not provide is a digital venue to host the event itself. Once the day and the hour of your event arrives it\u2019s up to you to provide the venue. So if you\u2019ve got a virtual job fair scheduled? You\u2019ll have to direct all attendees to a Zoom call or something equivalent. While Microsoft has additional features and integrations planned that may change this in the near future, for now LinkedIn Events is all about promoting and organizing the lead-up to the event itself.<\/p>\n\n\n\n

Who Can Use LinkedIn Events?<\/strong><\/h2>\n\n\n\n

Though first launched last October, LinkedIn Events has been in a beta testing phase until just recently, available only to certain select brands and pages. Due mainly to the skyrocketing demand for\u00a0better work-from-home tools, it was released for general use early, along with a number of other LinkedIn features (such as LinkedIn Live). Any LinkedIn page owner can now create a LinkedIn Event, and anyone with a LinkedIn profile can mark themselves as an attendee.<\/p>\n\n\n\n

A LinkedIn Event organizer either be an individual profile or a company; page admins can create events for company pages<\/strong>. In addition to creating and describing the event, the organizer can adjust the event\u2019s privacy settings, send out invitations, provide permission for other attendees to send invites, rescind invitations, and remove attendees. The organizer cannot be changed once the event has been created.<\/p>\n\n\n\n

Attendees can view the complete list of LinkedIn members who have accepted invitations to the event. They can then invite them to connect if they so wish. Attendees can also start conversations and post media to the event feed.<\/p>\n\n\n\n

Why Use LinkedIn Events?<\/strong><\/h2>\n\n\n\n

Using LinkedIn Events doesn\u2019t require a lot of justification. The platform is widely used by B2B professionals, the feature is free to use, and if you\u2019re organizing a virtual event every channel that can reach potential attendees is worth utilizing. LinkedIn Events taps you right into a business-oriented target audience, putting you in touch with the relevant crowd to invite to a webinar, virtual conference, or summit<\/strong>.<\/p>\n\n\n\n

With more than 63 million LinkedIn users<\/a> who occupy decision-making positions within their organization, it\u2019s no wonder that LinkedIn is the number one B2B marketing channel. It is also the top social media platform for B2B lead generation by far. Event notifications native to the platform are far more likely to draw the notice of professionals scrolling through LinkedIn compared to, say, links to Meetup or Eventbrite<\/strong>.<\/p>\n\n\n\n

The best reason to use LinkedIn Events is the increased likelihood of engagement you\u2019ll get from having these notifications attracting the attention of your followers. Since the event itself doesn\u2019t have to be held on LinkedIn, you\u2019re not locking yourself into anything by organizing and promoting an event through LinkedIn Events. When you\u2019ve got a no-strings-attached messaging channel that can put your event information in front of the eyeballs of real B2B decision-makers, why wouldn\u2019t you use it?<\/p>\n\n\n\n

How to Create and Manage Your LinkedIn Event<\/strong><\/h2>\n\n\n\n

It\u2019s easy to create a LinkedIn Event from the LinkedIn desktop site or mobile app. If you are trying to create an event for a company page, you need to have page admin privileges. <\/p>\n\n\n\n

Note that all admins of a page will have access to page event management even if they are not attending<\/strong>. Admins who are attending the event will also have access to the event feed content, and get notified about requests to join a private event and posts made by attendees<\/strong>.<\/p>\n\n\n\n

  1. Click on the Home icon (desktop) or your profile picture (mobile).<\/li>
  2. On the menu panel that appears, select the + icon next to \u201cEvents.\u201d<\/li>
  3. A pop-up window will appear. Enter your event details and click or tap \u201cCreate.\u201d<\/li>
  4. You\u2019ll be redirected to the event page.<\/li><\/ol>\n\n\n\n
    \"\"<\/figure><\/div>\n\n\n\n

    Editable LinkedIn event information<\/strong> includes:<\/p>\n\n\n\n