{"id":5108,"date":"2020-07-07T12:21:00","date_gmt":"2020-07-07T12:21:00","guid":{"rendered":"https:\/\/azoora.com\/blog\/?p=5108"},"modified":"2020-08-21T12:33:46","modified_gmt":"2020-08-21T12:33:46","slug":"inclusive-design-what-is-it-and-how-to-make-it-more-inclusive","status":"publish","type":"post","link":"https:\/\/azoora.com\/blog\/inspiration\/inclusive-design-what-is-it-and-how-to-make-it-more-inclusive\/","title":{"rendered":"Inclusive Design? What is it and How to make it more Inclusive?"},"content":{"rendered":"\n

Is your design for everyone? We talk a lot about creating with an audience in mind, but it\u2019s important to understand that audience can identify in several ways.<\/p>\n\n\n\n

Now more than ever before, it is important to create designs and visuals that are inclusive of that entire audience segment. An inclusive aesthetic will make users feel like they are part of the design and that a company, organization, or product is for them.<\/p>\n\n\n\n

Inclusivity is more than just accessibility. It\u2019s a combination of function and visual design that creates something that people identify with and want to be a part of.<\/p>\n\n\n\n

It\u2019s time to check yourself and your designs, put aside your biases and take a hard look at projects to ensure they are as all-encompassing as they can be. Let\u2019s get started.<\/p>\n\n\n\n

What Is Inclusive Design?<\/h2>\n\n\n\n
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There\u2019s a misconception that inclusive design is made for users with disabilities. While inclusive design can impact this audience, it\u2019s a lot more than that.<\/p>\n\n\n\n

The University of Cambridge<\/a> describes it like this:<\/p>\n\n\n\n

Inclusive design emphasizes the contribution that understanding user diversity makes to informing these decisions, and thus to including as many people as possible. User diversity covers variation in capabilities, needs, and aspirations.<\/p><\/blockquote>\n\n\n\n

Inclusive design takes into account differences in the way people look and interact through imagery and videos. It accounts for function and usability. It presents a more accurate picture of what the world looks like by presenting a range of diversity at all levels.<\/p>\n\n\n\n

A website, rand, or company that has an inclusive culture may look this way by default with imagery that reflects different types of people. The challenge is recognizing your own biases (cultural and physical) so that you can show even greater representation.<\/p>\n\n\n\n

At the same time, it must be authentic. If you make a women\u2019s product, for example, there are some innate limitations in user imagery. That\u2019s OK. Just take care to show diversity in other ways, such as age or race.<\/p>\n\n\n\n

Inclusive Design Checklist<\/h2>\n\n\n\n
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While inclusivity does relate to function, here we are focusing on visual presence. When a visitor sees your design for the first time, what impression are they left with? How does that imagery reflect on the brand as a whole? What are the visitor\u2019s takeaways?<\/p>\n\n\n\n

Ask yourself if you have a fair representation of people in images on your website. Do you use words and language that can unintentionally offend? (This happens more commonly than you may think.)<\/p>\n\n\n\n

Inclusive design should show a complete range of diversity \u2013 ability, language, culture, gender, age, race, and other forms of human difference. It can be something as simple as having an image of someone with a tattoo or as complex as having multiple translations and cultural shifts for content.<\/p>\n\n\n\n

Is your design inclusive? Start with a quick analysis.<\/p>\n\n\n\n