{"id":5528,"date":"2020-09-26T09:03:00","date_gmt":"2020-09-26T09:03:00","guid":{"rendered":"https:\/\/azoora.com\/blog\/?p=5528"},"modified":"2020-09-16T09:24:50","modified_gmt":"2020-09-16T09:24:50","slug":"12-best-blog-analytics-tools-for-2020","status":"publish","type":"post","link":"https:\/\/azoora.com\/blog\/analytics\/12-best-blog-analytics-tools-for-2020\/","title":{"rendered":"12 Best Blog Analytics Tools for 2020"},"content":{"rendered":"\n

Google Analytics<\/strong> can be a valuable\u00a0tool <\/strong>for website analytics<\/strong>. But the data you need to understand\u00a0blog<\/em>\u00a0performance isn\u2019t always the information general web analytics tools focus on.<\/p>\n\n\n\n

Your blog\u2019s budget relies on your ability to prove its value to managers and execs. Without reporting tailored to measure blog and content performance specifically, you may not have the right data to showcase the ROI <\/strong>of your content \u2014 or the insights you need to consistently grow that performance.<\/p>\n\n\n\n

That\u2019s why you need a reporting solution designed for content and blog analytics \u2014 a tool that gives you access to the metrics and\u00a0insights that actually matter\u00a0for your blog.<\/p>\n\n\n\n

Best Blog Analytics Tools for 2020<\/h2>\n\n\n\n

In this article, we discuss 12 of the best blog analytics tools to add to your stack.<\/p>\n\n\n\n

We start with the top all-in-one blog analytics tools \u2014 then dive into the best add-on tools to give you more insights into search, keyword optimization, and the customer journey.<\/p>\n\n\n\n

All-in-One Blog Analytics Tools<\/h2>\n\n\n\n

Proving the ROI and value of your blog starts with having all the information you need, right at your disposal. The four tools in this section give you that \u2014 a well-rounded look at the core analytics outlining your\u00a0blog performance.<\/p>\n\n\n\n

While each of these can stand alone, you can also use them together with each other or any of the add-ons in the second and third sections for richer, more in-depth analytics.<\/p>\n\n\n\n

01. Google Analytics<\/h3>\n\n\n\n
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Not much needs to be said about\u00a0Google Analytics<\/a>. It\u2019s the de facto web and blog analytics tool because it offers a\u00a0wealth of data, right from the horse\u2019s mouth (Google). There\u2019s no software to setup or code to deploy\u2014Google Analytics just needs to know your domain name and the data\u2019s all there.<\/p>\n\n\n\n

Analytics is also a part of the broader Google Marketing Platform, which makes it easy to tie all of your marketing efforts together.<\/p>\n\n\n\n

Pricing<\/h4>\n\n\n\n

Google Analytics is a completely free tool.<\/p>\n\n\n\n

02. Tableau<\/h3>\n\n\n\n
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Content marketers aren\u2019t data-savvy across the board\u2014plenty are uncomfortable inside analytics tools (like Google Analytics) and have trouble making sense of the numbers they find there.<\/p>\n\n\n\n

Here\u2019s a secret:<\/strong> most executives and stakeholders are even less<\/em> comfortable with blog analytics.<\/p>\n\n\n\n

That\u2019s where an all-in-one reporting tool like Tableau<\/a> sets itself apart. Tableau helps you visualize your blog analytics and really understand what all the numbers mean. It helps you keep track of the numbers that matter for your company, without digging through all the stuff that doesn\u2019t.<\/p>\n\n\n\n

Pricing<\/h4>\n\n\n\n