{"id":5980,"date":"2020-10-27T20:13:00","date_gmt":"2020-10-27T20:13:00","guid":{"rendered":"https:\/\/azoora.com\/blog\/?p=5980"},"modified":"2020-11-22T20:26:25","modified_gmt":"2020-11-22T20:26:25","slug":"complete-guide-on-how-to-live-blog-or-cover-an-event-live","status":"publish","type":"post","link":"https:\/\/azoora.com\/blog\/tutorial\/complete-guide-on-how-to-live-blog-or-cover-an-event-live\/","title":{"rendered":"Complete Guide on How to Live-Blog or Cover an Event Live"},"content":{"rendered":"\n

If you\u2019re attending a conference or event \u2014 say\u00a0Apple WWDC<\/strong>\u00a0or\u00a0Google I\/O<\/strong>\u00a0\u2014 that\u2019s related to your blog or niche, you must consider live-blogging. Live-Blogging<\/strong> is posting\u00a0rolling updates to your blog about the live event<\/strong>\u00a0rather than posting a report after the event gets completed.<\/p>\n\n\n\n

Through live blogging, if you can\u00a0provide regular updates with useful insights<\/strong>\u00a0throughout an event, your readers will most likely take your blog as a go-to place for event coverage. Also, live-blogging may<\/strong> help your blog get better visibility in web searches and may help boost your blog rank with search engines <\/strong>too.<\/p>\n\n\n\n

That is why, you must learn\u00a0the tips and tricks of live-blogging like a pro<\/strong>, which is the goal of this post. So, let\u2019s get started.<\/p>\n\n\n\n

01. Prepare well before the event<\/h2>\n\n\n\n

First of all, you must choose a relevant event with the right audience. The live conference or event must match your blog niche and fit with your readers. Then, you must set goals for live-blogging. And finally, you must prepare as much as possible before the event since you must post updates as soon as possible<\/strong>.<\/p>\n\n\n\n

Check the event website<\/h4>\n\n\n\n

An event website is a great place to start researching the event. You can get the schedule of the event along with its speakers, sponsors, and corporate participants.<\/p>\n\n\n\n

With this information, you can research more about them and create initial content for your live-blog including speaker details and links.<\/p>\n\n\n\n

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Speak out to the speakers<\/h4>\n\n\n\n

If your live event has a website, it will probably list the schedule of the event along with its speakers. If the site doesn\u2019t show it, try checking the site later as they may post the speakers\u2019 info just some days before the live event.<\/p>\n\n\n\n

Once you know them, try reaching out to them on social media and telling them about your plan to cover the event. You can share the post link with them and on social media with attribution to them, calling them in a conversation.<\/p>\n\n\n\n

And if they engage with you on social media, do share your excitement to hear them<\/strong>.<\/p>\n\n\n\n

Design graphics and templates<\/h4>\n\n\n\n

It\u2019s good to include graphics in blog posts as it interests users and helps with SEO. However, it takes time to create graphics, so you should consider creating them in advance.<\/p>\n\n\n\n

If it\u2019s not possible, you should create or download graphic templates with ample space to include some info or quotes<\/strong> from the event.<\/p>\n\n\n\n

Be ready to talk to your audience<\/h4>\n\n\n\n

People always love insider insights about events. So, you must prepare a list of questions you can\u00a0ask the speakers and\/or the audience<\/strong>\u00a0at the event. If you speak to the speakers, you can get their take about the event.<\/p>\n\n\n\n

Or you can discuss the event with attendees and ask their take about the event and its speakers.<\/p>\n\n\n\n

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You can also spread the word on your social media channels<\/strong> about interviewing people in the event and ask people to send questions. You may get surprised by people\u2019s creativity and curiosity in asking questions related to the event.<\/p>\n\n\n\n

02. Choose a blogging platform<\/h2>\n\n\n\n

Since you\u2019ve prepared for the event, now is the time to pick your blogging platform. You can choose among multiple options based on their pros and cons (which I\u2019ll discuss below under each sub-heading) and your preferences.<\/p>\n\n\n\n

Your Existing Blog<\/h4>\n\n\n\n

Using your existing blog as the liveblogging platform is the most obvious choice \u2014 especially if you\u2019re looking forward to boosting your blog audience through live-blogging. You probably need to create a category or tag for the event<\/strong> to help your readers follow it. Also, it\u2019s suggested to write an introductory post.<\/p>\n\n\n\n

Alternatively, you can create a single blog post or page dedicated to the event. However, you must create a post or page per day for a multi-day event. Also, you should consider having multiple authors for covering large conferences.<\/p>\n\n\n\n

Micro-Blogging Site<\/h4>\n\n\n\n

Using a microblogging site like\u00a0Twitter<\/strong>\u00a0or\u00a0Tumblr<\/strong>\u00a0to live-blog an event may work better than your blog if you want to provide short updates.<\/p>\n\n\n\n

Also, it\u2019s probably a better idea if you\u2019ve a major following on Twitter or Tumblr<\/strong>. Otherwise, you should think about live-blogging using your blog or a live-blogging service.<\/p>\n\n\n\n

If you\u2019re opting for a microblogging site for covering the event, check if there are hashtags associated with the event and make use of them. Also, you can include the microblogging feed in your blog to send updates to both audiences.<\/p>\n\n\n\n

Live-Blogging service<\/h4>\n\n\n\n

Using a live-blogging service like 24liveblog<\/a> or Arena.im<\/a> provides you additional benefits over your blog or a microblogging site. These tools provide features to engage your audience and grow social engagement<\/strong> like content walls, event analytics, group chat rooms, spam control, etc.<\/p>\n\n\n\n

Moreover, they allow you to\u00a0embed you liveblog in your blog<\/strong>, boosting the reach of your event coverage. Also, 24liveblog allows contributors and editors to write on you liveblog and enables you to live-stream the event directly.<\/p>\n\n\n\n

03. Choose an enjoyable device<\/h2>\n\n\n\n

After you\u2019re done picking a platform for live-blogging, you need to choose a device for live-blogging. Since you\u2019ll be on the go, the most obvious choices are laptop, mobile, and tablet.<\/p>\n\n\n\n

It also greatly depends on the event: will the sitting be tight, will you need a full-day charge, or will you be comfortable using the device?<\/p>\n\n\n\n

You must ask such questions<\/strong>\u00a0before picking the devices. You must charge your devices to 100% before leaving for the event. It\u2019s advised to carry extra\u00a0batteries or power banks\u00a0just in case; you never know if you\u2019ll need them. And you should carry a tripod along with a camera \u2014 especially if you plan to live-stream it.<\/p>\n\n\n\n

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Also, don\u2019t forget to test your devices<\/strong> prior to the event \u2014 especially if you bought any new equipment for covering the event. There\u2019s nothing worse than you working or recording for an hour and your device getting crashed. Or the recording getting blurred or deleted or getting recorded without the audio.<\/p>\n\n\n\n

04. Post blog at the live event<\/h2>\n\n\n\n

There are several things to keep in mind when you\u2019re at the event. First of all, you must understand\u00a0you\u2019ll make mistakes<\/strong>. Live-Blogging will have grammatical errors, typos, and whatnot. It\u2019s mostly unavoidable \u2014 especially if you\u2019re trying to post quick updates as close to real-time as possible during the live event.<\/p>\n\n\n\n

Then, be mindful and respectful of others in the event. You should pick a device per comfortability in there, i.e., use a mobile or tablet instead of a laptop if you\u2019ve less space.<\/p>\n\n\n\n

If you\u2019re clicking a photo or recording a video, remember to turn off the flash<\/strong> (it distracts the speakers) and turn up the ISO setting instead. Also, if the lights are dim in there, adjust your device\u2019s brightness accordingly.<\/p>\n\n\n\n

05. Live-stream at the event<\/h2>\n\n\n\n

If you want to enrich the experience of your audience following the event, you can live-stream along with live-blogging. It helps your audience get better and richer coverage of the event.<\/p>\n\n\n\n

In case you\u2019ve got team members with you, one of you can manage the camera for live-streaming<\/strong> while the others do live-blogging.<\/p>\n\n\n\n

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If you\u2019re going individually to the event, you should carry a tripod as well (as I suggested it above). You can set up the camera on the tripod and then focus on live-blogging while the camera is managing live-streaming to your audience.<\/p>\n\n\n\n

For the live-streaming, you can\u00a0make use of a variety of platforms<\/strong>\u00a0including Facebook<\/strong>,\u00a0Instagram<\/strong>, Twitter<\/strong>, and\u00a0YouTube<\/strong>. Also, if you choose a live-blogging service for covering the event, check if it supports live-streaming. If yes, you can live-stream directly, and if not, opt for the platform with the most audience.<\/p>\n\n\n\n

06. Go beyond live blogging<\/h2>\n\n\n\n

Live-Blogging<\/strong> can\u2019t be the end of your coverage at the conference or event. You should consider more ways to cover the event and reach a larger audience. You can set up a collection on\u00a0Flickr\u00a0<\/strong>to showcase your images of the event. Then, you can share <\/strong>your live blog<\/strong> on social media<\/strong> channels <\/strong>like Twitter <\/strong>and\u00a0Facebook<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"

If you\u2019re attending a conference or event \u2014 say\u00a0Apple WWDC\u00a0or\u00a0Google I\/O\u00a0\u2014 that\u2019s related to your blog or niche, you must consider live-blogging. Live-Blogging is posting\u00a0rolling updates to your blog about the live event\u00a0rather than posting a report after the event gets completed. Through live blogging, if you can\u00a0provide regular updates with useful insights\u00a0throughout an event, […]<\/p>\n","protected":false},"author":2,"featured_media":5985,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false},"categories":[77,62],"tags":[198,73,110],"jetpack_featured_media_url":"https:\/\/azoora.com\/blog\/wp-content\/uploads\/2020\/11\/Live-Blogging.png","jetpack_publicize_connections":[],"jetpack_shortlink":"https:\/\/wp.me\/p7FQPL-1ys","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/azoora.com\/blog\/wp-json\/wp\/v2\/posts\/5980"}],"collection":[{"href":"https:\/\/azoora.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/azoora.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/azoora.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/azoora.com\/blog\/wp-json\/wp\/v2\/comments?post=5980"}],"version-history":[{"count":1,"href":"https:\/\/azoora.com\/blog\/wp-json\/wp\/v2\/posts\/5980\/revisions"}],"predecessor-version":[{"id":5986,"href":"https:\/\/azoora.com\/blog\/wp-json\/wp\/v2\/posts\/5980\/revisions\/5986"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/azoora.com\/blog\/wp-json\/wp\/v2\/media\/5985"}],"wp:attachment":[{"href":"https:\/\/azoora.com\/blog\/wp-json\/wp\/v2\/media?parent=5980"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/azoora.com\/blog\/wp-json\/wp\/v2\/categories?post=5980"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/azoora.com\/blog\/wp-json\/wp\/v2\/tags?post=5980"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}