Research has shown that\u00a0only 15% of marketers\u00a0evaluate their success by how many leads they get. Unfortunately, that means that most marketers have no idea what\u2019s working or why. On the other hand, growth hackers know exactly what works and leverage their marketing strategies to make sure they only yield significant returns.\u00a0<\/p>\n\n\n\n
What is Growth Hacking?<\/strong><\/h2>\n\n\n\nGrowth hacking is a term coined to establish the link between growing your business and using clever tactics (hacks) that reverse-engineer that process<\/strong>. Using these \u201chacks\u201d makes your marketing efforts faster and more effective. Why? Because you\u2019ve taken a collection of marketing best practices for your industry and tailored their one-size-fits-all approach to meet your brand\u2019s unique needs. <\/p>\n\n\n\nGrowth hacking isn\u2019t prescriptive. Instead, it\u2019s solutions-focused and results-driven. The benefit of implementing successful growth hacks is that they can help you acquire more customers, boost revenue, or hit a similar benchmark faster<\/strong>. <\/p>\n\n\n\nGrowth hacking is an essential tool for smaller businesses in the B2B space that needs to make the most of every human and financial resource<\/strong>. What marketer couldn\u2019t benefit from a proven, cost-effective, streamlined process? <\/p>\n\n\n\nThe Keys to Growth Hacking Success<\/strong><\/h2>\n\n\n\nGrowth hacking is at its best when a marketer finds and exploits nuances that other marketers miss. Their intense focus on finding out-of-the-box solutions creates both increased effectiveness and a higher chance of success. <\/p>\n\n\n\n
The caveat is, growth hacking only works if your company is open to experimentation. It\u2019s important to understand that there are no guarantees in growth hacking. It requires a cavalier risk-taking approach to unlock potential shortcuts. But on the other side of that risk is the possibility for substantial growth<\/strong> \u2013 so you\u2019ll have to decide if it is the right strategy for your company. <\/p>\n\n\n\nGrowth Hacking Pillars<\/strong><\/h3>\n\n\n\nYour company can use\u00a0these five major growth hacking pillars\u00a0as guideposts to creating your own growth hacking strategy.\u00a0<\/p>\n\n\n\n
Here\u2019s what you need to do:<\/p>\n\n\n\n
- Evaluate your current marketing initiatives such as leads, traffic, and page views.<\/li>
- Figure out where your company\u2019s process can improve.<\/li>
- Experiment to find new ways of hitting your target goals.<\/li>
- Know when the data you\u2019ve compiled is significant enough to prove your theories.<\/li>
- Document new tactics and share your findings with multiple teams in your company.<\/li><\/ol>\n\n\n\n
This process will help you determine where you need to improve, what successful activities you can double-down on, and what you may have missed.<\/p>\n\n\n\n
Be a Pirate<\/strong><\/h3>\n\n\n\nAnother key to growth hacking is to use what are known as pirate metrics<\/em>. While they aren\u2019t the focus of this post, it\u2019s important to know what they are. \u201cPirate\u201d growth hacking methods get their name from the acronym created by the five metrics involved: <\/strong>AARRR<\/em><\/strong>.<\/p>\n\n\n\n![\"\"](\"https:\/\/azoora.com\/blog\/wp-content\/uploads\/2021\/04\/be-a-pirate-growth-hacking-strategies-1024x590.png\")
<\/figure>\n\n\n\nThe five pirate metrics that your company should implement are as follows:<\/p>\n\n\n\n
- Acquisition: as in new customer acquisition.<\/li>
- Activation: this means activating customers to start using your product.<\/li>
- Retention: retaining your customers. <\/li>
- Referral: soliciting others to help promote your brand and find new customers.<\/li>
- Revenue: increasing your cash flow.<\/li><\/ol>\n\n\n\n
As you can see, these are all metrics directly related to the most important marketing result: growing your business\u2019 bottom line. That\u2019s no mistake: more profit equals more growth<\/strong>.<\/p>\n\n\n\nConsider what you learned by applying the pillars in the previous section through the lens of these metrics when reading the following growth hacking strategies. <\/strong><\/p>\n\n\n\n7 Growth Hacking Strategies for 2021<\/strong><\/h2>\n\n\n\nRemember, growth hacking requires dedication and lots of trial and error to get it right<\/strong>. By integrating the following seven growth hacking strategies, your company will be on the right track to grow this year. <\/p>\n\n\n\n1. Content Repurposing<\/strong><\/h3>\n\n\n\nContent repurposing means taking an old or existing piece of content and reusing it for a new purpose. One piece of existing content can fit a variety of new needs. <\/p>\n\n\n\n
For instance, a marketer may insist on doing a podcast, a blog, and a video for social. A true growth hacker films and records the podcast interview then transcribes the audio to create all three-in-one. <\/p>\n\n\n\n
Turning old blog posts into revamped email newsletters, e-books, or guest posts is content repurposing at its finest. The concept is about doing more with less to save time, resources, and money.<\/strong><\/p>\n\n\n\n2. Optimize Your Online Presence <\/strong><\/h3>\n\n\n\nOptimizing your online presence simply means synching how your company views its mission with how your customers see it<\/strong>. If these two things are in alignment and easy to gauge based on your online presence, then your company is prepared for growth. One way to do this is to be sure your messaging and branding is consistent across all online platforms.<\/p>\n\n\n\nSometimes, growth hacking your online presence is about making the most out of existing infrastructure. A good example is optimizing your website to be mobile-friendly or upgrading its SEO. When it comes to growth hacking, optimization is the name of the game. <\/p>\n\n\n\n
Having a fast, easy-to-navigate website makes it easier for visitors to convert to customers. If you only do one thing on this list, try this first and watch your growth metrics jump.<\/p>\n\n\n\n
3. Get Referrals <\/strong><\/h3>\n\n\n\nReferral marketing is one of the tenets of pirate metrics mentioned above and dramatically boosts your other marketing efforts. In general, consumers are up to four times more likely to buy based on a referral. <\/strong><\/p>\n\n\n\nOne way to enhance this aspect of your business is by implementing a referral program. A quick hack to get started: set up a simple landing page with information about the program and an email capture to learn more. Then invite your existing newsletter subscribers and customers to share it with their networks. <\/p>\n\n\n\n
If you want growth in 2021, don\u2019t think of referral marketing as low-hanging fruit. Instead, think of it as the rocket fuel that can catapult your company into new terrain.<\/strong><\/p>\n\n\n\n4. Gamify Onboarding <\/strong><\/h3>\n\n\n\n![\"\"](\"https:\/\/azoora.com\/blog\/wp-content\/uploads\/2021\/04\/gamify-onboarding-1024x683.jpg\")
<\/figure><\/div>\n\n\n\nEveryone likes playing games, but new customers hate onboarding. Why not increase growth by combining the two? <\/p>\n\n\n\n
Activating your clients is one of the metrics used in the AARRR framework, and it\u2019s there for a reason. Most people get frustrated when they don\u2019t know how to do something like learning to use a new product or app. <\/p>\n\n\n\n
Gamifying the onboarding process is a surefire way to keep users active on your app or website long enough to get the hang of how to use it. Gamification improves retention (another pirate metric) and is also a great incentive for users to refer your products to their friends and family.<\/strong><\/p>\n\n\n\n5. Connect with Your Community<\/strong><\/h3>\n\n\n\nCreating a community is paramount to your success as a growth hacker<\/strong>. Gone are the days of writing letters to provide feedback to companies. In today\u2019s world, people want feedback in real-time from the companies they engage with and purchase from. <\/p>\n\n\n\nThe more you can target your ideal customer in their natural \u201conline\u201d habitat, the easier it becomes to connect with them and engage with their product questions<\/strong>. It\u2019s a great way to nurture leads who are concerned about topics related to purchasing your products. <\/p>\n\n\n\nAn online community also connects would-be customers and prospects with your current customers \u2013 which is an excellent way to reverse-engineer and \u201cgrowth hack\u201d the referral process<\/strong>. It transforms your existing customers into brand evangelists who can champion your message.<\/p>\n\n\n\n6. Get a Social Media Advantage<\/strong><\/h3>\n\n\n\nTo growth hack your social media channels, find platforms that your competitors aren\u2019t using<\/strong>. Being in a \u201cblue ocean\u201d space on social will allow you to differentiate your company and corner the market. <\/p>\n\n\n\nAnother solid social growth hacking strategy is to launch challenges that encourage your audience to use your product or services, and pass it along to interested friends in their network<\/strong>. Since these types of challenges predominantly exist on social media platforms, they can improve your online visibility through adding new followers, more likes, and more shares on your posts. <\/p>\n\n\n\n7. Use Interactive Content<\/strong><\/h3>\n\n\n\nInteractive content such as quizzes, webinars, and videos is becoming extremely popular in marketing campaigns. Getting someone to stop and take the time to interact with your content over your competitor\u2019s is considered a big win in growth hacking. <\/p>\n\n\n\n
Marketers love interactive content because they know that it leads to increased customer engagement and brand loyalty. Both of which are instrumental in helping to drive growth for your company. Quizzes have a very high retention rate, a key pirate metric that can transform your business in 2021.<\/strong><\/p>\n\n\n\nTrust the Growth Hacking Process<\/strong><\/h2>\n\n\n\nGrowth is a process, and like any process, it takes time. Savvy marketers can accelerate this timeline by using smart marketing best practices and growth hacking them through repeated trial and error. <\/p>\n\n\n\n
Growth hacking isn\u2019t just about experimentation or shortcuts. Its real mission is to find out what your audience craves, so you can give them more of what they want. That\u2019s why it\u2019s the perfect solution to jumpstart your marketing efforts this year and help your company bounce back in 2021.<\/p>\n","protected":false},"excerpt":{"rendered":"
2020\u00a0was a challenging year for growing a business. The pandemic has left many companies feeling like they need to make up for lost time this year. Now, more than ever before, marketers must get creative to accelerate growth in the face of a shifting global business landscape. According to a survey conducted by CoSchedule, 74% of marketers […]<\/p>\n","protected":false},"author":2,"featured_media":6172,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false},"categories":[2,3,77],"tags":[127,79,73,45],"jetpack_featured_media_url":"https:\/\/azoora.com\/blog\/wp-content\/uploads\/2021\/04\/7-Growth-Hacking-Strategies-for-2021.jpg","jetpack_publicize_connections":[],"jetpack_shortlink":"https:\/\/wp.me\/p7FQPL-1Bv","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/azoora.com\/blog\/wp-json\/wp\/v2\/posts\/6169"}],"collection":[{"href":"https:\/\/azoora.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/azoora.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/azoora.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/azoora.com\/blog\/wp-json\/wp\/v2\/comments?post=6169"}],"version-history":[{"count":1,"href":"https:\/\/azoora.com\/blog\/wp-json\/wp\/v2\/posts\/6169\/revisions"}],"predecessor-version":[{"id":6173,"href":"https:\/\/azoora.com\/blog\/wp-json\/wp\/v2\/posts\/6169\/revisions\/6173"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/azoora.com\/blog\/wp-json\/wp\/v2\/media\/6172"}],"wp:attachment":[{"href":"https:\/\/azoora.com\/blog\/wp-json\/wp\/v2\/media?parent=6169"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/azoora.com\/blog\/wp-json\/wp\/v2\/categories?post=6169"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/azoora.com\/blog\/wp-json\/wp\/v2\/tags?post=6169"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Growth hacking isn\u2019t prescriptive. Instead, it\u2019s solutions-focused and results-driven. The benefit of implementing successful growth hacks is that they can help you acquire more customers, boost revenue, or hit a similar benchmark faster<\/strong>. <\/p>\n\n\n\n Growth hacking is an essential tool for smaller businesses in the B2B space that needs to make the most of every human and financial resource<\/strong>. What marketer couldn\u2019t benefit from a proven, cost-effective, streamlined process? <\/p>\n\n\n\n Growth hacking is at its best when a marketer finds and exploits nuances that other marketers miss. Their intense focus on finding out-of-the-box solutions creates both increased effectiveness and a higher chance of success. <\/p>\n\n\n\n The caveat is, growth hacking only works if your company is open to experimentation. It\u2019s important to understand that there are no guarantees in growth hacking. It requires a cavalier risk-taking approach to unlock potential shortcuts. But on the other side of that risk is the possibility for substantial growth<\/strong> \u2013 so you\u2019ll have to decide if it is the right strategy for your company. <\/p>\n\n\n\n Your company can use\u00a0these five major growth hacking pillars\u00a0as guideposts to creating your own growth hacking strategy.\u00a0<\/p>\n\n\n\n Here\u2019s what you need to do:<\/p>\n\n\n\n This process will help you determine where you need to improve, what successful activities you can double-down on, and what you may have missed.<\/p>\n\n\n\n Another key to growth hacking is to use what are known as pirate metrics<\/em>. While they aren\u2019t the focus of this post, it\u2019s important to know what they are. \u201cPirate\u201d growth hacking methods get their name from the acronym created by the five metrics involved: <\/strong>AARRR<\/em><\/strong>.<\/p>\n\n\n\n The five pirate metrics that your company should implement are as follows:<\/p>\n\n\n\n As you can see, these are all metrics directly related to the most important marketing result: growing your business\u2019 bottom line. That\u2019s no mistake: more profit equals more growth<\/strong>.<\/p>\n\n\n\n Consider what you learned by applying the pillars in the previous section through the lens of these metrics when reading the following growth hacking strategies. <\/strong><\/p>\n\n\n\n Remember, growth hacking requires dedication and lots of trial and error to get it right<\/strong>. By integrating the following seven growth hacking strategies, your company will be on the right track to grow this year. <\/p>\n\n\n\n Content repurposing means taking an old or existing piece of content and reusing it for a new purpose. One piece of existing content can fit a variety of new needs. <\/p>\n\n\n\n For instance, a marketer may insist on doing a podcast, a blog, and a video for social. A true growth hacker films and records the podcast interview then transcribes the audio to create all three-in-one. <\/p>\n\n\n\n Turning old blog posts into revamped email newsletters, e-books, or guest posts is content repurposing at its finest. The concept is about doing more with less to save time, resources, and money.<\/strong><\/p>\n\n\n\n Optimizing your online presence simply means synching how your company views its mission with how your customers see it<\/strong>. If these two things are in alignment and easy to gauge based on your online presence, then your company is prepared for growth. One way to do this is to be sure your messaging and branding is consistent across all online platforms.<\/p>\n\n\n\n Sometimes, growth hacking your online presence is about making the most out of existing infrastructure. A good example is optimizing your website to be mobile-friendly or upgrading its SEO. When it comes to growth hacking, optimization is the name of the game. <\/p>\n\n\n\n Having a fast, easy-to-navigate website makes it easier for visitors to convert to customers. If you only do one thing on this list, try this first and watch your growth metrics jump.<\/p>\n\n\n\n Referral marketing is one of the tenets of pirate metrics mentioned above and dramatically boosts your other marketing efforts. In general, consumers are up to four times more likely to buy based on a referral. <\/strong><\/p>\n\n\n\n One way to enhance this aspect of your business is by implementing a referral program. A quick hack to get started: set up a simple landing page with information about the program and an email capture to learn more. Then invite your existing newsletter subscribers and customers to share it with their networks. <\/p>\n\n\n\n If you want growth in 2021, don\u2019t think of referral marketing as low-hanging fruit. Instead, think of it as the rocket fuel that can catapult your company into new terrain.<\/strong><\/p>\n\n\n\n Everyone likes playing games, but new customers hate onboarding. Why not increase growth by combining the two? <\/p>\n\n\n\n Activating your clients is one of the metrics used in the AARRR framework, and it\u2019s there for a reason. Most people get frustrated when they don\u2019t know how to do something like learning to use a new product or app. <\/p>\n\n\n\n Gamifying the onboarding process is a surefire way to keep users active on your app or website long enough to get the hang of how to use it. Gamification improves retention (another pirate metric) and is also a great incentive for users to refer your products to their friends and family.<\/strong><\/p>\n\n\n\n Creating a community is paramount to your success as a growth hacker<\/strong>. Gone are the days of writing letters to provide feedback to companies. In today\u2019s world, people want feedback in real-time from the companies they engage with and purchase from. <\/p>\n\n\n\n The more you can target your ideal customer in their natural \u201conline\u201d habitat, the easier it becomes to connect with them and engage with their product questions<\/strong>. It\u2019s a great way to nurture leads who are concerned about topics related to purchasing your products. <\/p>\n\n\n\n An online community also connects would-be customers and prospects with your current customers \u2013 which is an excellent way to reverse-engineer and \u201cgrowth hack\u201d the referral process<\/strong>. It transforms your existing customers into brand evangelists who can champion your message.<\/p>\n\n\n\n To growth hack your social media channels, find platforms that your competitors aren\u2019t using<\/strong>. Being in a \u201cblue ocean\u201d space on social will allow you to differentiate your company and corner the market. <\/p>\n\n\n\n Another solid social growth hacking strategy is to launch challenges that encourage your audience to use your product or services, and pass it along to interested friends in their network<\/strong>. Since these types of challenges predominantly exist on social media platforms, they can improve your online visibility through adding new followers, more likes, and more shares on your posts. <\/p>\n\n\n\n Interactive content such as quizzes, webinars, and videos is becoming extremely popular in marketing campaigns. Getting someone to stop and take the time to interact with your content over your competitor\u2019s is considered a big win in growth hacking. <\/p>\n\n\n\n Marketers love interactive content because they know that it leads to increased customer engagement and brand loyalty. Both of which are instrumental in helping to drive growth for your company. Quizzes have a very high retention rate, a key pirate metric that can transform your business in 2021.<\/strong><\/p>\n\n\n\n Growth is a process, and like any process, it takes time. Savvy marketers can accelerate this timeline by using smart marketing best practices and growth hacking them through repeated trial and error. <\/p>\n\n\n\n Growth hacking isn\u2019t just about experimentation or shortcuts. Its real mission is to find out what your audience craves, so you can give them more of what they want. That\u2019s why it\u2019s the perfect solution to jumpstart your marketing efforts this year and help your company bounce back in 2021.<\/p>\n","protected":false},"excerpt":{"rendered":" 2020\u00a0was a challenging year for growing a business. The pandemic has left many companies feeling like they need to make up for lost time this year. Now, more than ever before, marketers must get creative to accelerate growth in the face of a shifting global business landscape. According to a survey conducted by CoSchedule, 74% of marketers […]<\/p>\n","protected":false},"author":2,"featured_media":6172,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false},"categories":[2,3,77],"tags":[127,79,73,45],"jetpack_featured_media_url":"https:\/\/azoora.com\/blog\/wp-content\/uploads\/2021\/04\/7-Growth-Hacking-Strategies-for-2021.jpg","jetpack_publicize_connections":[],"jetpack_shortlink":"https:\/\/wp.me\/p7FQPL-1Bv","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/azoora.com\/blog\/wp-json\/wp\/v2\/posts\/6169"}],"collection":[{"href":"https:\/\/azoora.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/azoora.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/azoora.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/azoora.com\/blog\/wp-json\/wp\/v2\/comments?post=6169"}],"version-history":[{"count":1,"href":"https:\/\/azoora.com\/blog\/wp-json\/wp\/v2\/posts\/6169\/revisions"}],"predecessor-version":[{"id":6173,"href":"https:\/\/azoora.com\/blog\/wp-json\/wp\/v2\/posts\/6169\/revisions\/6173"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/azoora.com\/blog\/wp-json\/wp\/v2\/media\/6172"}],"wp:attachment":[{"href":"https:\/\/azoora.com\/blog\/wp-json\/wp\/v2\/media?parent=6169"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/azoora.com\/blog\/wp-json\/wp\/v2\/categories?post=6169"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/azoora.com\/blog\/wp-json\/wp\/v2\/tags?post=6169"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}The Keys to Growth Hacking Success<\/strong><\/h2>\n\n\n\n
Growth Hacking Pillars<\/strong><\/h3>\n\n\n\n
Be a Pirate<\/strong><\/h3>\n\n\n\n
<\/figure>\n\n\n\n7 Growth Hacking Strategies for 2021<\/strong><\/h2>\n\n\n\n
1. Content Repurposing<\/strong><\/h3>\n\n\n\n
2. Optimize Your Online Presence <\/strong><\/h3>\n\n\n\n
3. Get Referrals <\/strong><\/h3>\n\n\n\n
4. Gamify Onboarding <\/strong><\/h3>\n\n\n\n
<\/figure><\/div>\n\n\n\n5. Connect with Your Community<\/strong><\/h3>\n\n\n\n
6. Get a Social Media Advantage<\/strong><\/h3>\n\n\n\n
7. Use Interactive Content<\/strong><\/h3>\n\n\n\n
Trust the Growth Hacking Process<\/strong><\/h2>\n\n\n\n