For Professional Web/App Designers and Developers
It’s no secret that we’re living in a mobile world. Everything seems to be trending in a mobile direction in 2019. In fact, over 52% of all Internet traffic worldwide comes from mobile devices. That’s more than double the percentage of traffic from just five years ago. As these figures continue to trend upward, mobile advertising is following suit and growing accordingly. Marketers and...
There should be no need to tell you that traffic is the lifeblood of any online business. No traffic, no leads. No leads, no sales. No sales, no business. So the first important issue before an online business is to drive more and more traffic to your site, no matter how many leads are converted into successful sales of your products or services. Here are few tried and true strategies to generate...
As the online advertising industry evolves, it is becoming increasingly difficult for publishers like you to effectively and easily manage your advertising inventory. PubMatic can help us answering the following questions. Ad Network Auction – It’s not as easy as implementing Google AdSense anymore. Now there’s Yahoo! Publisher Network, Microsoft ContentAds is coming, and you may also be...
Google Ad Manager is now available to all publishers across all regions. Google Ad Manager is a hosted ad management solution that can help you sell, schedule, deliver and measure all your directly sold and network-based inventory. The user interface is simple and intuitive, it decreases training time and trafficking steps with simplified tagging and inventory management. And it provides some...
Web advertisements haven’t quite kept up with the web’s shift to responsive design. Mobile ads exist, yes, but they exist as separate entities from desktop ads. A campaign may include a handful of ads that work on set screen sizes, but they aren’t truly fluid and responsive. ZURB has prototyped an implementation of responsive ads that’s completely fluid, lightweight, and built using web standards...
For Professional Web/App Designers and Developers