6 Free Digital Marketing Tools to Make Your Business Stand Out

6 Free Digital Marketing Tools to Make Your Business Stand Out

In the modern-day world, establishing a strong online presence is key if you want your business to stand out. However, you should not break the bank while trying to stay on top of your game.  There are cost-effective yet efficient ways of growing your business online, and it involves using marketing tools. This article will review five free marketing tools to help you boost your online presence.

01. Google Analytics

Google Analytics is an excellent marketing tool that allows you to track traffic to your website. It is easy to use and includes amazing features for the social media marketing team. This tool has a Time on Page that allows you to check the engaged reading time. You also get real-time stats of who is currently on your site.


All you have to do is click on Real-Time and then on Overview. This powerful tool can undoubtedly help you boost your online presence and make you stand out. 

02. Hotjar

Hotjar is another free marketing tool with many useful features to help your improve your online presence. This tool enables you to monitor your visitors and know what they are doing. You can do this with features like scroll maps, heatmaps, click maps, and visitor recordings. With Hotjar, you can analyze your funnel and insert surveys and messages to your visitors.

Hotjar gives you access to useful information like how your visitors interact with blog posts, how far they go while reading, where they pause, etc. Seeing information like this will help me you design your posts in a better way. 

03. Charlie

Charlie is a Customer Relationship Management (CRM) tool that enables you to know your current and future customers. This tool comes loaded with useful features and information to help you improve your business. Charlie is a tool that helps you get ready to meet new people. It provides you with information on someone’s biography, social media profiles, big news, interests, etc.

04. Open Site Explorer

This excellent tool helps you check your page authority and domain for free. You can also check the number of links you are getting and the source. It also allows you to check your competition. With the free version, you only get three reports per day, but you will get unlimited reporting on your links, keywords, and competitors when you sign up.

05. HubSpot Marketing and HubSpot CRM

With HubSpot Marketing free, you will get access to plenty of useful information about your leads. It is an excellent pop-up tool that can gather email addresses from your site. It gives you key data points such as employer and the pages your leads visited. If you need to know the pages that convert at higher rates than others, this tool will help you.

06. WordPress

WordPress is another free marketing tool that is very beneficial for boosting your online presence. According to Business Insider, a blog will help you get your company names out. If you are running your website or blog using WordPress, you will agree with me that it is probably the quickest and simplest way of setting up a landing page. 

You can easily make static content for landing pages like “Sign up for our webinar,” “Download our eBook,” etc. Word press allows you to create a new landing page and use it for your social media updates. 

Conclusion

Marketing tools are the way to go if you want to build a strong online presence and stand out among competitors. There are so many free tools on the market designed for this purpose. You can minimize costs while building a strong online presence by going for free tools like logo creator. In all, make sure you always use the right tools required to take your business to the next level. 

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