One of the best ways of improving the traffic to your site is through blogging. On top of providing your audience with some useful information, you will get an opportunity to get back repeat visits. With blogging, you can increase the number of your keyword usage and indexed pages on your site, making it possible for the search engines to rank the site higher. If you are wondering how to promote a blog, here are tips that are worth considering.
1. Make it memorable & personable
The headline is an important part of your blog post. If you do not find a compelling headline, be sure nobody will read your post no matter how comprehensive it may be. This is why a catchy headline is a key component of a blog post. If you are wondering how to get traffic to your website, this is one of the tips that are worth considering.
2. Continually optimize blog content
If you think SEO is dead, then you are wrong. You still need to optimize your site for the search engines. Consider whether you are making use of alt text. Are you using internal links on your content? How about the Meta descriptions? When you write blog posts that have keywords relevant to your business or industry, the keyword density of your site will increase and this will bring in more visitors. Use website analytics tools to review keywords that cause visitors to come to your site.
Understand your high intent keywords as well as the popular keywords. You should then understand how to target the long tail keywords. This is important as the long tail keywords often account for the majority of web searches. How strong your link profile is will not be determined by the number of sites that link back to you. It is affected by the structure of your internal linking.
Before you create and publish your content, ensure that you are keen on the internal links. This will help to improve SEO and result in a better and more useful experience for the user.
3. Guest post
If you can manage to secure a guest post on a reputable site, this can help to increase the blog traffic to your site and build the brand into a bargain. However, you need to bear in mind that the standards for guest postings are changing drastically and you could get stiff penalties if you use spammy tactics. Therefore, be cautious in your approach. This is one of the tips that can help you to double your traffic.
4. Invite guest bloggers
On top of posting content on other blogs, it would be advisable to invite people in your particular niche to blog on the site. These people will share and even link to the guest post and this could bring some new readers to the site. The most important thing is to ensure that you are posting original and high-quality content that has no spammy links as Google is cracking the whip on the low-quality guest posts. You can use an online plagiarism checker to check the originality of the blog posts.
5. Use copywriting formulas
Some of the best blogs on the internet today are those that publish content regularly. The frequency with which you publish the blog posts will depend on the size and nature of the business, your writing styles and how often there are breaking news in the industry. Make sure you are publishing quality blogs regularly as this will serve to increase the number of indexed pages.
6. Ask your readers questions
By embedding question in the post or at the end of the post, it will be possible for you to engage your readers and create a discussion on the content. Make sure the questions you ask are related to the content of the blog posts. Enable the readers to leave a comment at the bottom of the blog post.
7. Network with other blogs
You can use this to bring visitors to the site and create some link back opportunities for the site. Take your time to comment on other people’s blogs related to your site. Where possible add a do-follow link in your comment.
8. Edit with fresh eyes
After deciding things to blog about, your next focus should be on providing high-quality blog posts. One of the things that can help you do that is to always edit your articles before posting. Once you do that, you will make your website look, professionals.
SEO experts will tell you that traffic is the lifeblood of your site. The old phrase that content is king still runs true in 2019. Before you even try to promote your blog post, you need to ensure that you provide value in your articles. These will keep your readers coming back for more. After that, you can then focus on the above 8 tips to grow the traffic to your blog and also the website.